Being involved in the arena of business marketing, I am always asked about SEO (search engine optimization) techniques for websites. To be direct and to the point, no marketing program on the Internet can be complete without SEO for your business website.
SEO techniques come in different "color hats". What I mean is that there are different things you can do and they are classified by "white hat", "gray hat", "black hat" and who knows what color they are going to come out with next.
White Hat SEO tactics can be best described as the techniques that are approved of by every major search engine. Some of these would include the proper use of "META" tags, "img alt" tags, "H1" tags, etc.
Gray Hat SEO Tactics go a little further. Some of the techniques might be considered borderline "Black Hat" (meaning search engines mostly do not approve of them) techniques. Some of these are forced or artificial link building, purposefully creating content laden with rich keywords, using the "img alt' tag to add additional keywords to the page, etc. None of these would probably get your website penalized or banned, but you can see they go beyond the basics.
Black Hat SEO tactics are those techniques that the major search engines disapprove of. Some of these techniques include cloaking of page content, automated link creation, content creation for the sole purpose of SEO ranking, off-site techniques, etc. There are numerous other black hat techniques, but they are secret. This is what makes them "black hat". The major search engines can't figure out what the black hat guys are doing to stop them and they aren't going to share this technology with anyone.
Unfair you say? Maybe - maybe not. You can't blame anyone for trying to gain an advantage when it comes to the serps (search engine result pages). A higher or a coveted front page listing on Google can be worth hundreds of thousands of dollars in additional revenues or even millions in additional revenues, depending on your business model.
White, Gray or Black Hat SEO, you can choose where you think your website belongs. No website should be without a solid SEO program in place. If you think you can just build your business on the web without a powerful SEO program in place you are mistaken and you will be severely disappointed when "newbie" websites have leapfrogged over you because they have implemented a proper SEO program.
Because of the importance of this issue for business owners, I am currently creating a report on how businesses can implement a proper SEO program. For those who want a do it yourself type of program this report is for you. For those of you who want to hire a professional, I'll provide you a link where you can get a free consultation and a quote on what you will need to have done so you can go after that prime real estate - the first page on Google's serps for your keyword.If you want to sign up in advance for the report, you will get it at least 1 week before I make it public.
SEO techniques come in different "color hats". What I mean is that there are different things you can do and they are classified by "white hat", "gray hat", "black hat" and who knows what color they are going to come out with next.
White Hat SEO tactics can be best described as the techniques that are approved of by every major search engine. Some of these would include the proper use of "META" tags, "img alt" tags, "H1" tags, etc.
Gray Hat SEO Tactics go a little further. Some of the techniques might be considered borderline "Black Hat" (meaning search engines mostly do not approve of them) techniques. Some of these are forced or artificial link building, purposefully creating content laden with rich keywords, using the "img alt' tag to add additional keywords to the page, etc. None of these would probably get your website penalized or banned, but you can see they go beyond the basics.
Black Hat SEO tactics are those techniques that the major search engines disapprove of. Some of these techniques include cloaking of page content, automated link creation, content creation for the sole purpose of SEO ranking, off-site techniques, etc. There are numerous other black hat techniques, but they are secret. This is what makes them "black hat". The major search engines can't figure out what the black hat guys are doing to stop them and they aren't going to share this technology with anyone.
Unfair you say? Maybe - maybe not. You can't blame anyone for trying to gain an advantage when it comes to the serps (search engine result pages). A higher or a coveted front page listing on Google can be worth hundreds of thousands of dollars in additional revenues or even millions in additional revenues, depending on your business model.
White, Gray or Black Hat SEO, you can choose where you think your website belongs. No website should be without a solid SEO program in place. If you think you can just build your business on the web without a powerful SEO program in place you are mistaken and you will be severely disappointed when "newbie" websites have leapfrogged over you because they have implemented a proper SEO program.
Because of the importance of this issue for business owners, I am currently creating a report on how businesses can implement a proper SEO program. For those who want a do it yourself type of program this report is for you. For those of you who want to hire a professional, I'll provide you a link where you can get a free consultation and a quote on what you will need to have done so you can go after that prime real estate - the first page on Google's serps for your keyword.If you want to sign up in advance for the report, you will get it at least 1 week before I make it public.
