Da Simona Quagliarelli Founder presso tumet-travel Roma, Italia Vorrei aggiungerti alla mia rete professionale su LinkedIn. -Simona Visualizza il profilo di Simona Stai ricevendo inviti di collegamento. Annulla l'iscrizione © 2012, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

Da Simona Quagliarelli Founder presso tumet-travel Roma, Italia Vorrei aggiungerti alla mia rete professionale su LinkedIn. -Simona Visualizza il profilo di Simona Stai ricevendo inviti di collegamento. Annulla l'iscrizione © 2012, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you don’t spell out these goals explicitly – and harmonize them with your vision for your company – you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Unless and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let’s get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge a project’s budget:

• base your numbers on a (successful) past campaign that’s similar to yours.

• designate a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

• aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.

What percentage of your total marketing budget should go into SEO internet marketing:

• if you’re selling pharmaceuticals or herbal products, you may want to go as high as 25, but this figure will likely grow as SEO gains prominence as a marketing tool.

• If you advertise primarily in the brick-and-mortar realm and/or have an unusual online demographic, your percentage could dip to 2 of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

• every month, nearly 6 billion search engine queries are made.

• The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website analytics company with enormous B2B experience.

Owning your own business is pretty much on everybody’s agenda. There are different ways that you can go about starting your own business you could open a restaurant, bar, and making public services available to everyone. Although these are great ways to start a business one of the better ones is to start by opening your own eBay business because most of the other ones your going to have tons of employees who are going to take a stake of what you are making. There are three key parts that you have to have in order to start your own eBay business they are your own eBay account, a good wholesaler, and a good shipping company.

First you want to start your eBay business by making an eBay account. Go onto the eBay site fill out the application to start your account with your information. Now I am going to tell you and warn you before you have to pay a fee and not understand why that when you have an account you have to pay a fee for selling items on eBay. So you want to make sure that you have some money set aside to start up your eBay business. Once your done filling out the account you’re going to have to set up a pay pal account that way your customers will be able to buy from you and you will get the money right away.

Second you want to make sure that you choose a good wholesaler that has good products that people will want. Also you want to make sure that you are getting the best price for the product that way you will be able to make the most money out of the deal possible. I would suggest that you do a couple of days of strenuous research to find out what wholesalers are going to give you the best deals. If you don’t get products that customers will like than you will have a huge problem finding customers that will by your product.

Third you want to make sure that you choose a really good shipping service that is not going to screw over your loyal customers. The reason why is because you want to make sure that you pick a company that is going to get the product to the customer in the right amount of time that way they will not be mad at your company. So this is another area which you want to do extensive research to make sure that you customers are being treated like the kings they think they are.

 Those were the three key parts that you have to have in order to get your own eBay business running. Now get out there and get it started. 

1. First step: Select keywords for the right optimization SEO Web.

You shuld be carefully choose your keywords. This is the most important stage of the SEO Services that used by SEO Expert. Wrong or ineffective means keyword optimization BadWord. You should find keywords and phrases people related to your business, then know the popularity of research and competition for all keywords. The keywords with more popularity and less competition will be your keyword phrases targeted.

Resources: Best promotion Keywords tools – Overture, adwords.google and more many seo tools.

2. Step Two: Optimize your website ranking factors by SEO Expert.

Once you have completed the analysis specified keywords and certain keywords, optimizing your website to improve the position of the search engines. The ranking of important factors, including the site title tags, description tags, meta tags keywords, text position, the url link, link text, image alt, comment and body text webpage.

Each keyword frequency, weight, size, prominence. Assign all and proximity to the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors give more help.

Resources: Web Optimization Angel and WebPositionGold.

3. Step three: Submit url in the search engines directories.

After the search engine optimization, design, Submiting all of your Web sites Google, Yahoo, MSN, DMOZ and other major engines. Manuel free submit url is recommended. At
you can find top 588 list of search engines with homepage, submitting the URL address, alexa rank, google page rank, google links d 'arrival and google including pages on the site.

4. Fourth stage: Link Exchange and manager.

Popularity link is the total number of websites that link to your website, and it is extremely important way to improve the relevance of your site and the position that many drivers use
This information as a criterion for classification. As both the quantity and quality of link popularity is important. The best links are "relevant" links to web pages related to your keyword or theme.

5. Fifth step: Monitoring and ReOptimizing.

Often, control of your web site position search engine keywords targeted, if they are not satisfied with the optimization ranking of results, you should do more to get the best listing of search engines rank .

The following are some of the golden rules for applying the best on site optimization methods kicking around today. You need to understand how your website is viewed from a search engines point of view and as Google is currently top of the tree for providing this service it's best to aim for what they are looking for or how they do things in terms of judging a web page.

You must put your most important keyword in the h1 tag section this also needs to be located as far towards the top of the page as possible. This is done because the search engine Google reads a web page it reads it from the top left hand side to the bottom right hand side of the page.

The best strategy is to put your h1 header tag would be the following example for the term "left handed widgets" the html code would look like this.

"Left Handed Widgets"

You would change the wording to be the main keyword for your webpage but you get the idea. You also need to add more tags these are h2 tags these are to contain your second most important keywords. These also need to be located in the top section of your web page. Once you have put your h2 tags on the page it's time to get your content written.

The main criteria for making a good website is down to creating something new and unique relevant to the main h1 and h2 keyword tags on your website. To do this it always best to go and get either the latest information on that subject and read up and assess whether other people would be interested in knowing about that as well as importantly adding your own comment on the subject.

Just grabbing content from article sites just does not cut it anymore it is important that you put some unique input into your website. You can still use article content but add a preface to the article hand written by yourself describing that you came across this article. Set it off with something like this I found this article on "left Handed Widgets" the other day and was amazed to find that due to a new break through its now possible to do x, y or z. This gives the viewer that you are interested in that article and you're adding to it in a constructive manner.
You may also add a conclusion section to the article pointing out how that has swayed my decision on using "left handed Widgets" this way you have added to the top and bottom of the article thus creating to the search engine unique content pattern and therefore a friendlier web page for the user.

Try to add pictures and advertising scattered through the article as this breaks up the page better and gives a longer web page. By adding pictures you can name the pictures as the same as your keywords for h1 tags or h2 tags this is another example of on page web optimization and will need to be used if you are considering making use of article content.

When your web page is finished check that you have a good sprinkling of your keywords within your page don't overdo it just keep it around the 2 - 4 % level within your page as this is a good way to make your page relevant and if you are using AdSense then it gives the script the right subject to produce adverts for your site all the best with your website development.

If you want to boost your search engine rankings but you are on a limited budget, there are certain steps you can take to put you and your website on the right track.
It will take a time investment on your part, but the following organic search engine optimization (SEO) tips should help you boost site traffic at a minimal cost:

Signup for Google Webmaster Tools - Build an XML sitemap and submit it through your Webmaster Tools account. You can set crawl priority for your pages and help Google find new pages. You can also determine if you have broken links, if you're getting external links, and if Google is having a hard time crawling your site. This doesn't guarantee higher search engines rankings, but it does helps you get indexed and fix your site's structure; both of which are important for higher search engine rankings.

A good domain name - If you are building a new site, or changing the name of an existing site, working one of your targeted keywords into your domain name can be a great way to boost your popularity with the search engines.

Keywords - While you should never overload the content of your website with keywords, you can work them into your site in a number of subtle ways that will help with SEO. Keep the keyword rate in your text between 2-3% while making the articles informative, interesting and readable. In addition, try to use keywords in the websiteís file and folder names, in the navigation bar, in your page titles, in your META description and in your links. My motto is, "If you're thinking about keyword density, you're thinking too much." When you're writing content, just write. If you try to throw in too many keywords, your content will sound stiff and unnatural.

Incoming links - Google has established that natural one way linking offer the best quality links. You can also exchange links with similar sites but keep this process to a minimum. Most link exchanges are too spammy. Instead of exchanging links, engage in quality link directory submissions. This will take more time if you do it right but will add more value to your site in the long run.
Map your site - As I explained above, having a sitemap is a great way for search engines and people to find your content. In addition to an XML sitemap, you also need an HTML sitemap linked to each page. When you add more content, add a link on your sitemap. This will help you get indexed faster and alter you to problems if you have issues getting indexed.

Write your way to success - There are excellent opportunities for boosting your page ranking by submitting to article directories and forums, or even writing a blog. With any of these options you writing will have to be well written and genuinely informative. However, you can boost both traffic and page ranking with backlinks to your website.

 All of this can be done by you and it can be done for free. So before you consider hiring an expensive SEO professional, try these techniques. Even if they do not get you into the top search engine page, they will almost certainly increase traffic to your website.

Why are web site designers and search engine optimization experts classified as the 'used car salesmen' of the digital world? Pretty simple, for the most part 'search engine optimizers' claim that it's is difficult to take a top spot and it takes years upon years of training to do what they do. Remember, it only takes one bad apple to ruin the bunch!

What has this done? Well it isolates the customer into blindly listening to the 'expert' and makes the perceived value of the service skyrocket! I mean, how much would you pay for 'website voodoo'? Well the truth is it does take a lot of time to figure out how to improve your websites traffic and it can be confusing to a non-technical newbie!

I'm not trying to make search engine optimization sound like a waste of money, because by all means, generating business that you didn't have before is not a waste of money. In fact it can be an incredibly powerful investment! I do though want you to think about who you are working with.

Any SEO expert can optimize your site for a specific keyword but you need to look for one that encourages you to ask questions. In the car world it is similar to knowing when to change your oil, what squeak's from your breaks mean, what to do if you get a flat tire, there are just some things you 'need' to know!

So ask your SEO expert as many questions as you can, and be sure that they will answer them. You need to continue your Internet marketing campaign long after your site is optimized or you will fade like all of your other failed competitors.

So go pickup a book on Internet marketing, or jump on the web and look for some Internet marketing resources. Be a better buyer and be sure that when you do find the SEO team or guru that is right for you they beg you to ask questions. Believe me, it is in the SEO teams best interest for your site to succeed and you are an integral part of the success. If they can train you to continue the Internet marketing campaign it will make them look really good and will make your site far more valuable to you and your business!

Some quick tips for newbies: Before you build your website be sure you choose a niche. Look up 'long tail' marketing as it will be a great start to helping you choose a niche. Next focus on the keywords you want to dominate. There are tons of keyword research tools available! Lastly, be sure the platform you choose to use supports clean, web friendly URL's, and that you have the ability to personaly, without having to contact your tech, have the ability to add new pages and content to your website. Remember a stale website bores Google.

If you have come to this page today, you have probably realized the important need of SEO; and were probably looking for an SEO Professional to assist you, but wanted to know why hire one. If that's the case, you are on the right page; and if that's not the case, reading this page will inform you a little about creating commercial / financial success on the internet.

An SEO Professional certainly comes in handy, no matter what your level of skill in SEO, even regardless of what your business on the internet is. He/ she is an expert in the field of Search Engine Optimization, who's been there done that.

However, gauging one such person's success cannot be done on accounts of how much experience he has, but what kind of experience he has. His primary job function is to ensure that leading, and growing, search engines send spiders to crawl your website's pages and index your site for particular keywords. This is successfully done if he can bring a lot of traffic, and targeted one at that, to your website from the day he starts working for you.

His most important tasks: Stay updated with the changing environment and implement practices positively addressing the changes, Restrain from spamming and keyword stuffing, etc. If your SEO Professional is following the above mentioned principles, it will ensure that you've hired a clean professional, and that he will do his job honestly. Your search for the right Search Engine Optimization Professional ends here.

However, now begins the real game. You have to stay in constant contact with him at every step. While it is his responsibility to see that your website ranks better than your competitors' websites, it is also your responsibility to assist him in communicating how you're different from the rest.

Your business-like tips are then translated into search keywords and phrases by him. In order to capture as much targeted traffic to your website as possible, you and your SEO Professional will need to create and deliver content in a fashion that search engines love to index.

Remember that once your website has ranked well in leading search engines, the process of SEO isn't over yet. In fact, the challenge continues with higher momentum – maintaining consistency and relevancy is very important, if you want the search engines to love your website.

Also, if your search enginerofessional has some web designing and development skills, the process could get a whole better. In case he needs some content changed and could do it himself, his job becomes easier and you get the benefit of two people in one.

Final few points: Your professional should be able to see and deliver the best of both worlds – expertise and customer service. He must provide your information about the everyday progress of his job with regards to your website.

If he can set higher, achievable standards for SEO practices by his performance, then you can rest assured that you've probably hired the best search engine optimization professional you could ever get your hands on.

Being involved in the arena of business marketing, I am always asked about SEO (search engine optimization) techniques for websites. To be direct and to the point, no marketing program on the Internet can be complete without SEO for your business website.
SEO techniques come in different "color hats". What I mean is that there are different things you can do and they are classified by "white hat", "gray hat", "black hat" and who knows what color they are going to come out with next.
White Hat SEO tactics can be best described as the techniques that are approved of by every major search engine. Some of these would include the proper use of "META" tags, "img alt" tags, "H1" tags, etc.
Gray Hat SEO Tactics go a little further. Some of the techniques might be considered borderline "Black Hat" (meaning search engines mostly do not approve of them) techniques. Some of these are forced or artificial link building, purposefully creating content laden with rich keywords, using the "img alt' tag to add additional keywords to the page, etc. None of these would probably get your website penalized or banned, but you can see they go beyond the basics.
Black Hat SEO tactics are those techniques that the major search engines disapprove of. Some of these techniques include cloaking of page content, automated link creation, content creation for the sole purpose of SEO ranking, off-site techniques, etc. There are numerous other black hat techniques, but they are secret. This is what makes them "black hat". The major search engines can't figure out what the black hat guys are doing to stop them and they aren't going to share this technology with anyone.
Unfair you say? Maybe - maybe not. You can't blame anyone for trying to gain an advantage when it comes to the serps (search engine result pages). A higher or a coveted front page listing on Google can be worth hundreds of thousands of dollars in additional revenues or even millions in additional revenues, depending on your business model.
White, Gray or Black Hat SEO, you can choose where you think your website belongs. No website should be without a solid SEO program in place. If you think you can just build your business on the web without a powerful SEO program in place you are mistaken and you will be severely disappointed when "newbie" websites have leapfrogged over you because they have implemented a proper SEO program.
 Because of the importance of this issue for business owners, I am currently creating a report on how businesses can implement a proper SEO program. For those who want a do it yourself type of program this report is for you. For those of you who want to hire a professional, I'll provide you a link where you can get a free consultation and a quote on what you will need to have done so you can go after that prime real estate - the first page on Google's serps for your keyword.If you want to sign up in advance for the report, you will get it at least 1 week before I make it public.